La-Z-Boy Design Dash

swatches

Over a month ago I was contacted by La-Z-Boy and asked if I’d like to participate in their La-Z-Boy Design Dash. The idea was to visit my local showroom and design a sofa. Then I’d meet my sofa in High Point, NC and design a room around that sofa. The concept sounded like fun. And the idea of getting away for a few days for some R&R sounded great! Little did I know, that there would be very little rest or relaxation involved.

A week later I received instructions to go to the local La-Z-Boy showroom and design my sofa. As I approached the showroom I was hesitant. I remember the vision of my grandfather’s old slouchy recliner. I was suddenly filled with trepidation. How could I “design” a sofa with flabby rolls of corduroy? I grabbed the door and opened it, and what lay inside literally shattered any preconceived notions I had of La-Z-Boy!

I was stopped immediately by what I saw.

colorful-chair   medallion-chair cannonball-arm

I had a breathtaking reaction to this chair:

my-chair-colors-pillows

Everywhere I looked there was more beautiful upholstered furniture.

utility-cart-room

And the fabrics? A designer’s dream!

orange-fabric

There was only one thing I didn’t see…a big fat slouchy recliner with rolls. Phew.

As I looked around, I found myself drawn to room setting after room setting, taking in all the fabrics and styles like a child in a candy store. I suddenly realized it would be a difficult task to narrow my choice down to ONE sofa.

Amanda, who works in our local store, was amazing to work with! She helped me narrow down my choices and we worked together to design a sofa that would truly show off what La-Z-Boy’s image should be in everyone’s mind. Because it is NOT “your grandfather’s recliner.”

amanda-at-raleigh-store

Four weeks passed as my sofa was being built from the frame up in Michigan (Made in the USA, Baby!) The date neared that I would finally get to meet the sofa that I had designed!

When I arrived in High Point (a quick drive from Raleigh,) I was given the keys to my room in the Proximity Hotel.

proximity-hotel

I was blown away by the room. But, even more impressed that the hotel was Platinum LEED certified, making it the greenest hotel in the nation! You can see more about this beautiful solar-powered, eco-friendly, and local art decorated hotel here:

After dropping off the luggage, I met up with the rest of the La-Z-Boy bloggers who were participating in the Design Dash:

LZBDash_team

Leopard and LavendarLake JaneHome Stories A to Z, Me, Decor ChickInfarrantly CreativeSouthern HospitalityThe Handmade HomeMaking it Lovely, and Thistlewood Farms (not pictured.)

We were shuttled to dinner in an old fabric cutting warehouse. It was a beautiful space that was magical, rustic and oozed of history. The sun setting through those huge warehouse windows was an amazing spectacle.

warehouse-dinner

In a truly coincidental moment, we met this sweet lady who happens to be a fellow blogger’s mom! Anyone else know Jen from Beauty & Bedlam?! That’s her Mom in a blogger sandwich surrounded by (left to right) Me, Rhoda, Emily, Ashley and Beth. Jen’s mom and sister-in-law just happened to be catering the event.

jens-mom

The President of La-Z-Boy, Mark Bacon, spoke to us about the company. The other representatives from La-Z-Boy were immediately jovial, joking and it was clear that this was one president who was fun, down-to-earth and cares deeply about his employees.

mark-bacon

During dinner I met La-Z-Boy designers, executives, creative directors, social media coordinators and more. More than once I asked if the shoes I was wearing were comfortable. I was suspicious by the end of dessert.

After the meal we piled back into the shuttles and were taken the the High Point La-Z-Boy showroom. The HUGE two story showroom that was bigger than any furniture store I’d ever seen! Kelly Edwards (HGTV host, Style Network and La-Z-Boy spokesperson) was our host for the weekend, and she began to explain our mission…

Kelly_edwards

…that’s when the “shoe” comments suddenly became clear. AND… that’s when I ditched my cowboy boots in favor of bare feet.

barefeet

We had two hours to race around these massive showrooms filled with furniture and accessories to tag all the items we thought we might need to design a room around our sofa. Everyone had a cart and an assistant and we could see all the amazingness behind Kelly. It was a true competition to snag what we wanted before the other bloggers.

la-z-boy-showroom-2

Luckily I was able to score a lot of great finds. Like this Crossnore mirrored cocktail table and much more.  Amazingly, there were more than enough styles and furniture to suit all our design wants! There were a few items that my fellow bloggers beat me to, but overall I gathered a great collection.

tagged-coffee-table

This was just my accessory pile by the end of the night:

Brittanys-accessories

The furniture and larger items were painstakingly wrapped and delivered to the photo studio in the wee hours of the morning.

We left around 10pm and were exhausted and tired. At the time I didn’t realize there were several folks from La-Z-Boy who stayed up until 2:30am to transport our furniture to the studio. A big hug and thank you to all of them!!!

La-Z-Boy-showroom

The next morning we woke up bright and early for breakfast. (Random thought: I miss the window in my hotel room immensely!)

proximity-room

Then we climbed into the shuttles again and headed to Kreber Studios for the rest of our challenge. It was there that I met…

my-delaney-sofa

…my sofa that I designed. The Delaney in Tourmaline fabric was more beautiful than I could have imagined. It was love at first sight.

We were given 4 hours to design our rooms around our sofas! Luckily anything that we didn’t tag at the La-Z-Boy showroom could be found in the massive prop room and storage areas at Kreber. Books of every color, mirrors, art, and massive amounts of décor items! They even had an entire room full of silk flowers.

books-mirrors

Not only did they have room sets available for each of us, but there were numerous “fly walls” architectural walls we could add to our rooms. Also available on the “fly” were fireplaces, doors, windows and even fake stairs!

stairway-nowhere

(Beckie showing off her stairway to nowhere)

And, thank goodness, I had the very talented Vanessa to assist me with styling my room. Seriously, I don’t know what I would have done without this girl!

vanessa-brittany

The staff at Kreber was also super helpful in pulling our rooms together! I loved seeing all the behind the scenes tricks that the photographers use. Like how the sets are lit behind the frosted paper windows.

lighting-windows

And the attention to detail was amazing! Before my room was photographed, Jessica and Shirlon steamed and straightened every pillow, throw and more.

pillow-prepping

Just in time for me to lay on them, just kidding. But, after the two busy days I finally got a chance to lay on my sofa…and it was sooo comfortable. I’m working on campaigning for a new sofa with Pretty Handsome Guy. My godfather’s dead parents sofa, we are still using from college, is like a brick compared to this dream sofa. (Yes, you read that correctly. We have been living on dead peoples’ furniture from the 1960′s.

happy-place-la-z-boy

So, are you dying to see my final room reveal? Ah ha. I have you hooked now. All the Design Dash rooms will be previewed on the La-Z-Boy Facebook page this week. On November 11th you will be invited to vote for your favorite room (mine is the most colorful room with the coolest sofa…just sayin’) and will then be entered to win a $10,000 gift certificate to purchase anything you like from La-Z-Boy! Plus, your’s truly won a special giveaway for my readers by being quick with the tweets. I’ll have more details about that soon! I can’t wait to share with you!

In the meantime, here’s a little teaser video from the event!

PHGFancySign

Disclosure: La-Z-Boy paid for the three day all expenses paid trip to High Point/Greensboro, NC for the #LZBDesignDash. I was not told what to write about or what to say. 

Comments

  1. Sharon in Chicago says:

    Thanks for the recap — and for using COLOR!!!!!!! And yes, you need a new couch.

  2. Amazing! Yes- I’ve known for a while La-Z-Boy is not the standard overstuffed barkalounger anymore. I LOVE the sofa! I would love to win the 10Gs for furniture! Our new house will be ready at the end of January and I joke we will be sitting on beanbags because I take forever to pick something. But what an amazing opportunity! Seriously! How much fun did you have? :)

  3. Is it bad that I love everything?? Lol It’s all so gorgeous!

  4. oh yes indeed. i love la-z-boy. oddly, especially the accessories. i have learned just not to go in there because it is a dangerous store for me! things that i’d actually like and use in my house, not just outrageous props for looks. and strangely, their materials are not as interesting to any of my through-the-years cats to scratch up. there’s something about their weave apparently that isn’t appealing to them. therefore an extra bonus for their upholstered furniture. yes, just a great store. i can’t wait to see all the competition rooms.

  5. Amazing! I had no idea La-z-boy had come so far! Can’t wait to hear more!

  6. I have a new La-z-boy chair I won last year. It sits majestically next to mt fireplace at my lake house. I won it during House Beautiful Magazine, Black & White Chair Scavenger Hunt, in LA. I do not live in LA but they had a contest on twitter and I won. I love the chair it is so comfortable and luckily the beautiful fabric with colors of White, Gray, Black, Beige and Tan compliment the rest of my furnishings in the Great Room. The best part is from this chair I can sit by the fire, relax, while taking in the view of the lake.

  7. Well….you know I dig the design goodness! Can’t wait to see more….Fall colors are making me all giddy. :)

  8. Love your sofa! It’s the fabric I would have picked too :-) What an amazing opportunity, can’t wait to see the rooms!

  9. HOW FUN! Would have been great to be a fly on your fly walls and staircase. Can’t wait to see the final.

  10. WOW! What an experience! I’ll have to convince my USA loving farmer hubby to order our “grown up” furniture from LAZY BOY. He’s big on Made in the USA. This way I can get something with great design elements!! Can’t wait to see your room!

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